News and analysis on the global poultry
and animal feed industries.

Articles by Gary Thornton

Chicken consumption survey reveals purchase influences

National Chicken Council’s survey of chicken usage reveals shifts in consumption behavior and consumer attitudes about purchase criteria and product claims.
National Chicken Council’s survey of chicken usage reveals shifts in consumption behavior and consumer attitudes about purchase criteria and product claims.
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Reducing woody breast: latest broiler nutritional research

As research on the causes of woody breast and white striping in broiler chickens continues, nutritional measures to reduce the incidence and severity are emerging.
The syndrome known as woody breast and white striping in broiler chickens has emerged in recent years as a worldwide problem for which the exact causes are unknown but extensive scientific research is now yielding clues about how to reduce its incidence and severity.
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A new beginning for the editor

Technology has empowered the poultry media to be more interactive and responsive, but future success still depends on the value of content.
Technology has empowered the poultry media to be more interactive and responsive, but future success still depends on the value of content.
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How to increase foodservice chicken sales

Driving growth requires that chicken producers cooperate with their foodservice customers to reverse the decline in purchase frequency, especially heavy buyers.
Driving growth requires that chicken producers cooperate with their foodservice customers to reverse the decline in purchase frequency, especially heavy buyers.
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Chicken producers must speak fearlessly on issues

On key issues like 'big ag,' animal care and welfare, and food labeling, chicken producers must speak with courage and clarity.
Chicken producers must speak fearlessly, and with clarity, to close the gap between consumer perceptions and reality on issues like 'big ag,' animal care and welfare, and food labeling.
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What poultry does not contain drives sales

Nielsen data suggests that bringing products to market that address consumers’ desire for clean labels is an opportunity for poultry producers.
Meeting consumers’ desire for clean labels is an market opportunity squarely in the wheelhouse of poultry producers.
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Poultry’s fresh opportunity in local chicken, turkey

Locally produced poultry is a fast-growing grocery category and opportunity for poultry producers to be in tune with shoppers’ health and wellness goals.
Locally produced poultry is a fast-growing grocery category and opportunity for poultry producers to be in tune with shoppers’ health and wellness goals.
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6 strategies to increase retail poultry sales in 2017

With consumer spending and retail grocer strategies changing, these six strategies from the most-recent Power of Meat study can position poultry for more retail grocery sales in 2017.
With consumer spending and retail grocer strategies changing, these six strategies from the most-recent Power of Meat study can position poultry for more retail grocery sales in 2017.
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Poultry producers grapple with antibiotics issue

Managing microbial threats, antibiotic stewardship and consumer expectations in animal production is the U.S. poultry industry’s toughest challenge in decades.
Antibiotic use in poultry, consumer responses and disruptions in the food supply chain were hot topics at the Midwest Poultry Federation Convention.
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