News and analysis for the global poultry industry.

Articles by Gary Thornton

sustainable-solutions-employees

Telling your poultry sustainability story

Millennials are open to learning the truth about poultry production from poultry producers. Don’t turn away from the responsibility to tell your story.
They say a picture tells a thousand words, and there was one image among the hundreds of slides and thousands of words presented at the 2016 Environmental Management Seminar which communicated what I believe is U.S. poultry producers’ single greatest opportunity.
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regulations-compliance-wordcloud

New GIPSA regulations expected on poultry contracts

Regulatory and legal issues involving U.S. poultry growing contracts are heating up with new regulations and more government audits expected.
Regulatory and legal issues involving U.S. poultry growing contracts are heating up with new regulations and more government audits expected.
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Hubbard-broilers-drinking

The expanding market for slow-growing broilers

Slow-growing Label Rouge broilers are entrenched in France, and the UK’s welfare-approved flocks are gaining market share, but the Netherlands’ slower-growing chickens dominate the fresh retail market.
Slow-growing broilers will hold 90 percent of the fresh retail market for chicken in the Netherlands by the end of 2016, and the switch from conventional broilers to slower-growing chickens has been dramatic and swift – occurring in less than three years.
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Case Farms chicken

Will US poultry supply outpace consumer demand in 2017?

Rabobank’s senior animal proteins analyst, speaking to the USA Poultry & Egg Export Council, said exports need to increase for poultry producers to remain profitable over the next two years.
U.S. meat protein supplies headed into 2017 are expanding in all sectors – beef, pork, chicken and turkey. As the chicken industry enters its fifth year of profitability, is the poultry supply finally on its way to outpacing demand?
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Dollar-and-earth-balance

Poultry business is topsy-turvy in the Americas

The U.S. poultry industry is in its fifth year of profitability, while the Brazilian poultry industry is upside down with high feed costs and liquidity woes.
The U.S. poultry industry is in its fifth year of profitability, while the Brazilian poultry industry is upside down with high feed costs and liquidity woes.
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FreshDirect-truck

FreshDirect spotlights poultry’s online opportunities

How about a chicken and a bottle of wine? Online grocery retailer FreshDirect shares customer insights and market opportunities for poultry at the 2016 Chicken Marketing Summit.
The “foodie” market of New York City might seem a world away from mainstream chicken marketing, but it provides a lens into the buying behavior of consumers willing to spend premiums on poultry as online retailing serves up shopping convenience and broader product assortments to consumers.
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chicken-wings-on-dish

Foodservice, retail grocery buyers bullish on chicken

Chicken buyers from leading foodservice and online retail grocer companies shared plans for growing chicken purchases with a packed crowd at the National Chicken Council Chicken Marketing Summit.
Buyers from three of the fastest-growing foodservice chains and an online retail grocer spoke about managing their chicken purchasing programs at the 2016 National Chicken Council Chicken Marketing Summit. Their supply chain challenge is rooted in their success – opening more new stores that sell more chicken per unit than their competitors year after year.
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upward-arrow-on-chart

Margins to flow from Tyson Foods protein pipeline

Sustaining higher margins as a protein-centric branded food company involves a big focus on chicken but also includes non-meat proteins from Tyson Foods.
Higher margins are in the new product pipeline at Tyson Foods, where executives foresee “expansive opportunities” in all food proteins but especially the chicken business.
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Tyson-Chicken-Breasts

Exclusive: Tyson Foods runs high-revenue, low-cost business

Tyson Foods is being transformed into a multi-protein consumer brands company that is defying earnings growth expectations.
What makes Tyson Foods a new and different company? It’s on its way to eliminating perhaps a billion dollars in costs in three years and giving earning per share (EPS) guidance of $4.20 to $4.30 in 2017.
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McDonald's chicken marketing summit

McDonald’s supply chain secret sauce for consumer trust

Ernie Meier, director of quality for McDonald's, told a packed crowd at the Chicken Marketing Summit that McDonald’s is well on its way to delivering on its commitment to allow no antibiotics important to human medicine in chicken by 2017.

McDonald’s supply chain is a key ingredient in consumer trust, which has to be earned one meal at a time, 69 million meals times daily at McDonald’s in the U.S. Delivering that result is in the responsibility of Ernie Meier, the QSR chain’s director of quality, who spoke to a packed crowd at the Chicken Marketing Summit in Hilton Head Island, South Carolina.


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