News and analysis for the global poultry industry.

Mike Blair

Mike Blair, Ph.D., senior director nutritional services, Pilgrim’s Pride Corporation, 110 Mill Drive, Athens, GA 30606. This article is based on a presentation at the Arkansas Nutrition Conference.


Designing poultry nutrition programs to optimize profitability

Designing nutrition programs to optimize profitability requires knowing and understanding goals and working with processing and sales to understand their needs.
Do your company’s poultry nutrition programs and goals match those of your processing and sales departments? Making sure all of these programs and goals are in alignment is important to every poultry company’s profitability.
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