News and analysis on the global poultry
and animal feed industries.

Articles by Alyssa Conway

fork-in-chicken-nuggets

Consumer demands: key drivers in chicken marketing

The recent 2016 Chicken Marketing Summit highlighted the importance of providing a diverse group of consumers with the type of chicken they want and being transparent about how that poultry is raised and produced.
In order to meet consumer expectations, the poultry industry must step up its transparency and provide consumers what they want. This was a common theme in presentations at the 2016 Chicken Marketing Summit, which focused on consumers’ changing demands, calls for cleaner labels and fewer ingredients, and more information about where and how food is produced.
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Rory Bidinger GNP

10 bold predictions for the poultry industry’s future

US consumer demands, food trends and China will all have an impact on the poultry industry’s success in 2016 and going forward.
Richard Kottmeyer, vice president of agriculture and food for Luxoft, gave his 10 bold predictions for what is to come in the poultry industry in 2016 and beyond at the Chicken Marketing Summit on July 11.
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Karin-Hoelzer

Why responsible antibiotics use is worth it

No antibiotics ever is not a viable option for all poultry producers, but they can still curb their use of antibiotics by following a responsible use policy.
No antibiotics ever is not a viable option for all poultry producers, but they can still curb their use of antibiotics by following a responsible use policy.
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Ghana poultry

US chicken consumption at peak level in 3 years

Chicken is choice protein for nine in 10 U.S. consumers, new survey results show
U.S. chicken consumption is at a 3-year high in 2016 with nine in 10 (92 percent) consumers saying they purchase chicken regularly. This is according to the results of a new survey, commissioned by the National Chicken Council (NCC), whose findings were released at the Chicken Marketing Summit on Monday, July 11.
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Pilgrim's Discrimination Suit

How can poultry industry gain trust, combat activists?

National Chicken Council research suggests consumers believe misconceptions about how broiler chickens are raised, so it is up to the industry to tell its own story.
When consumers think that chickens are treated poorly, they think this has a direct impact on the safety and quality of the meat they buy, according to National Chicken Council (NCC) research. NCC research shared by Tom Super, senior vice president of communications, NCC, and Melissa Kinch, partner and associate director, Ketchum West, on July 11 at the Chicken Marketing Summit revealed several consumer misconceptions about chickens and the way they are raised.
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3-d-methionine-molecule

Methionine’s value in animal agriculture sustainability

The amino acid methionine’s sustainability and profitability benefits make it one that will be increasingly demanded by producers going forward, so Novus has committed to helping ensure a global supply.
The feed additive methionine’s sustainability and profitability benefits make it one that will be increasingly demanded by producers going forward, so Novus has committed to helping ensure a global supply.
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broiler-chickens-in-house

INFOGRAPHIC: US poultry production values in 2015

Value of U.S. broiler, eggs, turkey production; sales value of chickens totaled $48.0 billion in 2015, according to recently released USDA report
The total value of U.S. production from broilers, eggs and turkeys, and the sales value of chickens sold for slaughter in 2015 was $48.0 billion, down 1 percent from $48.4 billion in 2014, according to the U.S. Department of Agriculture (USDA) "Poultry – Production and Value 2015 Summary,” released in April 2016.
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turkey-lunchable

Turkey processor Kraft-Heinz reports results for Q1 2016

Income, net sales up and cost savings reported as Kraft and Heinz companies continue to integrate
Turkey processor the Kraft Heinz Company, whose brands include Oscar Mayer and Lunchables, reported first quarter 2016 financial results on May 4 that reflected higher income, net sales and cost savings amid the ongoing integration of Kraft and Heinz.
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