Kristof Mertens

The future of poultry production is built on digital, data and collaboration

Kristof Mertens, Managing Director, Evonik Porphyrio offers opinion on industry

September 14, 2020

Kristof Mertens

The future of poultry production is built on digital, data and collaboration according to Kristof Mertens.

5 steps to a sound digital strategy for your poultry business

August 7, 2019

Kristof Mertens

The poultry industry is not one to stand still, especially as it faces the challenges of reduced antibiotics use – along with other legislative requirements – and meeting the increasingly high standards of animal welfare consumers require.

How to boost poultry profits, productivity with data

Broad and fully analyzed data can improve day-to-day decision making, driving production and raising profits.

December 2, 2015

Kristof Mertens

Poultry farm management needs a data-driven strategy to predict production costs and financial outcomes to achieve precision poultry farming.

Putting data collection, analysis to work in managing poultry production

Is it better to prevent or correct a problem in the hen house? New technologies are increasingly offering the former option.

June 24, 2013

Kristof Mertens

We live in the era of data. Poultry farms are no exception to this, with more data than ever before available and collected. The days of knowing how much your birds have eaten simply because the feed silo is empty are, or at least should be, a thing of the past.

Articles by Kristof Mertens

The future of poultry production is built on digital, data and collaboration

5 steps to a sound digital strategy for your poultry business

How to boost poultry profits, productivity with data

Putting data collection, analysis to work in managing poultry production

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