News and analysis for the global poultry industry.

Paul Kelly

Paul Kelly is managing director of Kelly Turkeys.



Ten marketing tips for premium turkeys

Consumer engagement, emphasizing quality and stressing provenance can all help in differentiating from the mainstream when it comes to promoting premium turkeys.
When marketing premium turkeys, as with any other premium product, there needs to be a strong and properly thought-out message if consumers are to understand the benefits of purchasing from you rather than from a competitor. There are a number of steps that can be followed to ensure that this message reaches potential purchasers and that the value of your product is properly appreciated.
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