News and analysis on the global poultry
and animal feed industries.

Sophie Parker Norman

Sophie Parker Norman has a PhD in Animal Science from Aberystwyth University. In her role as Global Technical Manager at AB Vista, she is responsible for managing service providers, supporting customers and developing new services.



New NIR technology combats the cost of corn variability

Corn quality variability equates to considerable costs to the feed industry each year, but the latest developments in corn analysis can counter the effects.
The potential economic losses of variation in corn nutrient specification are often overlooked. However, new developments in near-infrared (NIR) spectroscopy technology are creating the opportunity for greater sampling accuracy, frequency and timeliness, leading to potential real-time diet formulation adjustment to account for corn variability.
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