Modern poultry breeds require fewer resources than their recent predecessors, meaning that they are well-positioned to satisfy growing demand for meat, while placing a smaller burden on the environment.

The relationships built by breeding companies around the globe help to foster communities, both directly and indirectly, and make them more sustainable.

Acting sustainably impacts far more areas of the poultry industry than may first meet the eye.

The poultry industry has long known that good welfare makes good business sense; this concern extends back to how breeds are selected.