News and analysis for the global poultry industry.

Articles by Deven King


ISU developed poultry genetic lines as discovery platform

The inbreeding of the lines provides a consistency among the individual birds of each line that makes molecular studies more efficient
The total set of eight lines is very diverse, with representatives of very old commercial lines, small and large body sizes, and some lines that are very distinct from commercial type birds.
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Is the US poultry industry ready for another HPAI outbreak?

The 2015 outbreak of highly pathogenic avian influenza impacted the US poultry industry a great deal, should the issue arise again, commercial producers may be more prepared now than then.
Small flocks may not utilize biosecurity practices and proper communication correctly, this could pose a threat.
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Insight: B2B communication in the egg industry

For egg producers, engaging with customers about business is about connecting where they are, especially during the pandemic
Business to Business communication has always been critical for the success of an industry, however, now in the midst of a pandemic, that may be more true than ever.
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Wendy's Supplier Code

AEB joins with Wendy’s to promote breakfast menu

Social media influencers were used to promote real eggs as part of Wendy’s expansion into the breakfast daypart.
AEB recently joined with Wendy’s to help further the brand’s expansion into the breakfast daypart, partnering on a custom social media influencer program.
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