Marketing poultry products to younger generations
Consumers’ food-buying decisions are changing rapidly, and chicken and egg producers that fail to act on these changes do so at their own peril.
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ARTICLES
Big data: connecting the chicken and the egg
Adoption of the internet of things by the egg industry will unleash a wealth of information and faster, more accurate management, benefiting producers and consumers.
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Positioning hard-boiled eggs in the snacking market
It is not simply their size and shape that make eggs the ideal snacking product.
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Modern egg marketing geared toward younger generations
New technologies are facilitating conversations between egg producers and consumers, resulting in new ways of ensuring consumer satisfaction.
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Is China’s egg industry leading by example?
China’s egg industry has changed enormously and serves consumers well by volume and variety
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Is it time to reconsider caging laying hens?
Consumer beliefs that cage-free egg production automatically leads to higher layer welfare do not stand up to scrutiny.
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How to increase African egg production, consumption
Addressing issues at production and consumption levels is needed if the supply of eggs in Africa is to be increased.
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How the egg sector supports Sustainable Development Goals
From improving nutrition to raising incomes and slowing climate change, egg production can help to meet the Sustainable Development Goals in a variety of ways.
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How egg marketing campaigns increase consumption
Repositioning eggs from being a commodity through careful branding and positioning has been proven to raise sales and consumption.
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Eggs provide poverty alleviation in developing countries
Eggs offer a lot more than simply a source of protein; they can play a role in child development and poverty alleviation.
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