Vincent Guyonnet

For egg producers good communication is now crucial

Whether confronting misinformation or taking a broader educational approach, the egg industry must strengthen its communications for the benefit of all.

May 6, 2021

Vincent Guyonnet

Consumer interest in issues affecting egg production has grown considerably over the last year but this has not been accompanied by the same level of understanding. It is time for egg producers to fill that gap.

Is COVID-19 accelerating the egg sector's digitalization?

Digitalization not only offers egg producers numerous opportunities for better flock management, it will increasingly become an essential business tool beyond the layer house.

April 30, 2021

Vincent Guyonnet

The use of digital technologies will become increasingly necessary not only to process data within the egg industry but as a way of better interacting with consumers.

How innovation is altering egg industry consumer relationships

From new packaging to home-delivery, the pandemic is transforming how egg companies and consumers interact.

April 30, 2021

Vincent Guyonnet

The COVID-19 pandemic has seen some egg companies interacting in new ways with consumers. Those businesses that want to survive may well have to follow suit

Egg farmers need more customizable carbon reporting

Sustainable production is coming under ever more scrutiny and egg farmers need to look closely at their individual production decisions.

April 23, 2021

Vincent Guyonnet

New technologies that help to evaluate environmental impact may benefit egg producers as investors, retailers and consumers increasingly scrutinize sustainability.

Egg farmers, not blockchain, key for consumer trust

Blockchain may be a tool for building consumer trust, but, where eggs are concerned, it is ultimately egg producers themselves who must successfully win the trust of consumers.

March 8, 2021

Vincent Guyonnet

Blockchain may offer premium egg and broiler producers a number of advantages, but for the wider industry, it is no substitute for good communication with consumers.

Value through processing - as simple as boiling an egg!

With strong convenience, safety and nutrition profiles, processed eggs offer benefits for producers and consumers alike.

January 3, 2021

Vincent Guyonnet

Egg processing has undergone significant evolution, transforming itself from a way of using excess eggs to adding value through convenience.

Egg producers need more sustainability guidance

Egg production is the most environmentally sustainable form of animal protein, but a broader and deeper understanding of production methods would help even more.

December 8, 2020

Vincent Guyonnet

The egg sector has a strong record in environmental sustainability, but a clearer understanding of management impacts could further improve its performance.

Japan consuming more eggs, despite population stagnation

Efficient production, high levels of processing and strong culinary traditions have combined to see growing demand for eggs, despite stagnant population growth.

November 3, 2020

Vincent Guyonnet

Despite a stagnant population, egg consumption continues to rise which is a testament to the efficiency of the local industry.

Modern egg farming practices shield human health

Modern farming practices help to protect birds, producers and consumers and their rejection would increase the likelihood of the emergence of new diseases.

July 31, 2020

Vincent Guyonnet

Modern farming practices help to protect us from zoonoses such as the novel coronavirus, and are not the reason behind its jump to humans.

How the egg industry can grow its appeal to Gen Z

Eggs already score highly from environmental and sustainability perspectives, but greater alignment with new consumer trends could help to foster new loyalties.

July 2, 2020

Vincent Guyonnet

Research in the egg sector needs to focus on if the industry can align itself further with the demanding group of consumers that is Generation Z.