News and analysis for the global poultry industry.

Vincent Guyonnet

Vincent Guyonnet, DVM, Ph.D., is a consultant to the poultry sector with a focus on international development.



For egg producers good communication is now crucial

Whether confronting misinformation or taking a broader educational approach, the egg industry must strengthen its communications for the benefit of all.

Consumer interest in issues affecting egg production has grown considerably over the last year but this has not been accompanied by the same level of understanding. It is time for egg producers to fill that gap.

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Is COVID-19 accelerating the egg sector's digitalization?

Digitalization not only offers egg producers numerous opportunities for better flock management, it will increasingly become an essential business tool beyond the layer house.

The use of digital technologies will become increasingly necessary not only to process data within the egg industry but as a way of better interacting with consumers.

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Egg farmers need more customizable carbon reporting

Sustainable production is coming under ever more scrutiny and egg farmers need to look closely at their individual production decisions.

New technologies that help to evaluate environmental impact may benefit egg producers as investors, retailers and consumers increasingly scrutinize sustainability.

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Egg farmers, not blockchain, key for consumer trust

Blockchain may be a tool for building consumer trust, but, where eggs are concerned, it is ultimately egg producers themselves who must successfully win the trust of consumers.
Blockchain may offer premium egg and broiler producers a number of advantages, but for the wider industry, it is no substitute for good communication with consumers.
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Egg producers need more sustainability guidance

Egg production is the most environmentally sustainable form of animal protein, but a broader and deeper understanding of production methods would help even more.
The egg sector has a strong record in environmental sustainability, but a clearer understanding of management impacts could further improve its performance.
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Modern egg farming practices shield human health

Modern farming practices help to protect birds, producers and consumers and their rejection would increase the likelihood of the emergence of new diseases.
Modern farming practices help to protect us from zoonoses such as the novel coronavirus, and are not the reason behind its jump to humans.
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How the egg industry can grow its appeal to Gen Z

Eggs already score highly from environmental and sustainability perspectives, but greater alignment with new consumer trends could help to foster new loyalties.
Research in the egg sector needs to focus on if the industry can align itself further with the demanding group of consumers that is Generation Z.
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