News and analysis on the global poultry
and animal feed industries.

Articles by Vincent Guyonnet

GenZ-friendly-packaging

How the egg industry can grow its appeal to Gen Z

Eggs already score highly from environmental and sustainability perspectives, but greater alignment with new consumer trends could help to foster new loyalties.
Research in the egg sector needs to focus on if the industry can align itself further with the demanding group of consumers that is Generation Z.
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eggs-sold-in-bulk-india

Indian egg production, consumption to keep rising

Egg production and consumption have increased rapidly over the last decade, but there remains scope for significantly more expansion
Egg consumption and production levels have risen dramatically in India, and with a strongly-growing economy, there is still much potential for further growth.
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teaching-students-about-eggs

Egg sector must play greater role in consumer education

If the egg industry fails to play a stronger role in consumer education, we will all pay a price for well-intended, but misguided, changes in consumer behaviors.
Without better education from the egg sector, today's consumers may fail to recognize the very food that offers them exactly what they are looking for.
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Marketing poultry products to younger generations

Consumers’ food-buying decisions are changing rapidly, and chicken and egg producers that fail to act on these changes do so at their own peril.
Marketing poultry and egg products to younger generations requires a more tailored approach unimaginable in the past. This offers great opportunities for producers, but this change brings risks for those who fail to engage.
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Big data: connecting the chicken and the egg

Adoption of the internet of things by the egg industry will unleash a wealth of information and faster, more accurate management, benefiting producers and consumers.
With the application of new precision management technologies, the egg industry will see productivity rise, while consumers will enjoy greater transparency.
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