News and analysis for the global poultry industry.

Mark Jordan

Mark Jordan is Executive Director at LEAP Market Analytics.



Poultry companies adjust to trade’s new normal

Despite an elusive export recovery, broiler and turkey producers are finding other paths to success.

Anecdotal reports indicate trade impacts from the current HPAI outbreak are minimal compared to the 2015 one but it will take several more months before that’s confirmed. 

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Inflation dominates protein markets in 2021

Beef and chicken prices surged to new record highs last year while pork and turkey prices were incredibly strong compared to historical norms.

Inflation is pushing protein demand down, but a collapse in current prices is still unlikely. 

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Consumers’ holiday plans disrupted by pandemic

Family gatherings are expected to be much smaller than usual for Thanksgiving and Christmas in 2020, creating uncertainty around what role turkeys will play in holiday meals.
Thanksgiving and Christmas are marked by large gatherings, but there will be a sharp break from that tradition in 2020 as health officials discourage large gatherings to help limit the spread of COVID.
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Canada, Mexico remain key to poultry industry success

Exports to the countries followed an uneven trajectory in recent years but remain key markets for U.S. broiler meat.
The U.S.’s two largest North American trading partners – Canada and Mexico – often feel overlooked but they are reliable and important foreign destinations for US broiler meat.
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COVID-19 pandemic increasingly threatens food supply

Plunging margins and sick workers serve as catalyst for plant closures and leave U.S. poultry companies reeling.
Poor market conditions were enough motivation for production cutbacks, but the effort picked up steam as COVID-19 began spreading rapidly among plant workers.
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