News and analysis for the global poultry industry.

Mark Jordan

Mark Jordan is Executive Director at LEAP Market Analytics.



Canada, Mexico remain key to poultry industry success

Exports to the countries followed an uneven trajectory in recent years but remain key markets for U.S. broiler meat.
The U.S.’s two largest North American trading partners – Canada and Mexico – often feel overlooked but they are reliable and important foreign destinations for US broiler meat.
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COVID-19 pandemic increasingly threatens food supply

Plunging margins and sick workers serve as catalyst for plant closures and leave U.S. poultry companies reeling.
Poor market conditions were enough motivation for production cutbacks, but the effort picked up steam as COVID-19 began spreading rapidly among plant workers.
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Wet spring sparks fear of a feed cost spike

Heavy rain and flooding resulted in unprecedented planting delays. With yield prospects also dimming, grain buyers are concerned about a potentially underwhelming harvest.
Feed costs, recently subdued, may threaten poultry companies again in 2019.
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Heavy birds reshape industry’s cost and price dynamics

Average broiler weights at slaughter have increased 45 percent in the past 30 years, wholesale chicken prices declined 57 percent during the same time period.
Broiler sizes are steadily increasing due to efficiencies created by increased weight, but will that trend continue in the future?
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