News and analysis for the global poultry industry.

Tom Torralbas

Tom Torralbas, Principal, Client Insights, IRI

ARTICLES

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Poultry consumers want convenience, claims

Today’s shopper wants something that’s easy to cook and boasts values aligning with their own.
American consumers are looking for more convenient foods that align with their social values, which means poultry producers and retailers can benefit from these trends.
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