News and analysis for the global poultry industry.

Anne-Marie Roerink

Anne-Marie Roerink is the President of 210 Analytics LLC.



Claims-based meat, poultry sales grow 32% during COVID-19

Because most students attending school virtually, there are lots of opportunities for breakfast, snacks and lunches for retail stores.
During the COVID-19 global pandemic, claims-based meat availability was spotty at times, which affected purchase ability. However, antibiotic-related claims, organic and grass-fed claims saw unprecedented growth rates.
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Value-added meat shows major COVID-19 related gains

Dollar, volume sales for retail meat departments continues to be up year-over-year.
As pandemic shopping patterns started to unfold, many retailers had limited ability to create value-added items in-house, due to a lack of available labor hours. However, case-ready value-added items did very well.
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Club, grocery take lion’s share of COVID-19 meat dollars

Consumer concern about the pandemic remains elevated.
Spending on meat in the club channel is still increasing, up 1.4 percentage points since the first pandemic measurement, the four weeks ending March 22. Traditional grocery, the largest channel, had a very high share during April, when shelter-in-place mandates were in place for the majority of states.
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Meat gains soften as consumers feel economic pressure

Concerns over back to school changes where meal occasions happen.
Five months into the pandemic, 57% of primary grocery shoppers were extremely concerned about COVID-19, according to wave 16 of the IRI sentiment survey. The concern is driving continued elevated spending in food retail, while also hampering the recovery of foodservice.
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July 4th: A big meat holiday even bigger amid COVID-19

Many families celebrated Independence Day by grilling rather than eating out.
So far, the 2020 pandemic-affected holidays have seen strong sales performances. Without exception, Easter, Mother’s Day, Father’s Day and Memorial Day boosted the elevated everyday demand even higher to achieve astounding gains versus year ago. Independence Day was no exception.
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Will consumers keep up with rising meat prices?

Meat department dollar sales up 24.1% so far this year.
The meat department had much improved its in-stock position the week ending June 28 and assortment continued to recover from May lows. However, prices remained highly elevated and that was the big unknown relative to everyday demand versus year ago.
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