News and analysis for the global poultry industry.

Articles by Anne-Marie Roerink


Meat department closes out 2020 nearly 20% above 2019 levels

COVID-19 continues to affect consumer retail spending.
In 2020, overall meat dollar sales increased 18.4% and volume sales grew 10.3% versus the same period last year. This translates into an additional $12.7 billion in meat department sales during the pandemic, which includes an astounding additional $5.7 billion for beef, $1.6 billion for chicken and $1.1 billion for pork than during the same period in 2019.
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Claims-based meat, poultry sales grow 32% during COVID-19

Because most students attending school virtually, there are lots of opportunities for breakfast, snacks and lunches for retail stores.
During the COVID-19 global pandemic, claims-based meat availability was spotty at times, which affected purchase ability. However, antibiotic-related claims, organic and grass-fed claims saw unprecedented growth rates.
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Value-added meat shows major COVID-19 related gains

Dollar, volume sales for retail meat departments continues to be up year-over-year.
As pandemic shopping patterns started to unfold, many retailers had limited ability to create value-added items in-house, due to a lack of available labor hours. However, case-ready value-added items did very well.
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Club, grocery take lion’s share of COVID-19 meat dollars

Consumer concern about the pandemic remains elevated.
Spending on meat in the club channel is still increasing, up 1.4 percentage points since the first pandemic measurement, the four weeks ending March 22. Traditional grocery, the largest channel, had a very high share during April, when shelter-in-place mandates were in place for the majority of states.
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Meat gains soften as consumers feel economic pressure

Concerns over back to school changes where meal occasions happen.
Five months into the pandemic, 57% of primary grocery shoppers were extremely concerned about COVID-19, according to wave 16 of the IRI sentiment survey. The concern is driving continued elevated spending in food retail, while also hampering the recovery of foodservice.
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