News and analysis for the global poultry industry.

Articles by George Tice Last


Emphasizing One Health can boost consumer trust in poultry

Poultry producers need to not only apply the principles of One Health, but they need to communicate this compliance with consumers to build consumer trust.
Following One Health principals can help poultry producers protect their flocks’, consumers’ and the planet’s health, but communicating its value can help build consumer trust in poultry meat.
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