News and analysis for the global poultry industry.

Animal Nutrition Views

Ioannis Mavromichalis, Ph.D., gives his views on poultry, pig and dairy nutrition based on his experience as a nutrition consultant with clients around the world.

Welfare animal nutrition - Trend or Fad?

Treatinganimals so that they don’t suffer is something we all consider desirable, notonly from a ‘humanistic’ point of view, but also from a productivity concern.But, going further than this for marketing purposes is becoming a trend. Or, isit rather a fad?
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