News and analysis on the global poultry
and animal feed industries.

Animal Nutrition Views

Ioannis Mavromichalis, Ph.D., gives his views on poultry, pig and dairy nutrition based on his experience as a nutrition consultant with clients around the world.

Think twice before you hire an animal nutrition consultant

You need an internal person who will take ownership of the problem/project and become responsible to see it to its conclusion before you hire an external adviser.
I have been in this business long enough that I have obtained a clear enough picture to know when to say no, and this story explains why sometimes it is better to lose a customer rather than risk your business. 
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Getting used to expensive vitamins — time to act is now

Vitamins used to be cheap, but this is last year’s news; we must now act to ensure vitamin feeding cost remains reasonable as vitamins will remain expensive for the foreseeable future.
Today, we see vitamins like E and A being dramatically expensive. Some believe their prices will come down, but others in the know realize that the few players who control the market will not be happy to see low prices again.
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Vitamins A and E, now is not time to panic!

If you are using high levels of these vitamins in your animal feeds, a quick look at their current prices will certainly cause a wave of anxiety, if not panic; but despair not, there is a remedy.
During times of crisis, such as the current one on vitamins A and E, it is always not a good idea to start thinking how to rationalize vitamin levels (typical panic reaction).
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