Food Safety and Processing Perspective

Terrence O’Keefe, WATT’s content director, provides his perspective on everything from animal agriculture trends that impact our food chain to food-safety related issues affecting chicken and egg production. O’Keefe has covered the poultry industry as an editor for more than a decade and also brings his experience in plant management and poultry production to comment on today’s issues.

Live at WPX: Developing the digital future of your farm

Inexpensive cameras, wireless connectivity, wearable sensors and tech start ups with solid financial backing all contribute to promising opportunities but creating the digital systems that deliver ROI on this promise requires producer collaboration.

June 10, 2021

Terrence O'Keefe

Learn what is needed for farms to achieve their digital potential.

Does your invention need a boost to get it to market?

Inventions and new technology applications sometimes never get adopted because the right people never hear about them.

March 25, 2021

Terrence O'Keefe

Find out how to fast forward the development and adoption by the poultry industry of your innovative technology.

Tyson puts the fun into the Annual Meat Conference 2021

Tyson Food’s marketing group goes the extra mile to put the taste of meat into the virtual experience of the Annual Meat Conference.

March 21, 2021

Terrence O'Keefe

Learn how marketers for Tyson Foods put the fun into the virtual Annual Meat Conference

How chaotic will the California egg market be in 2022?

With retail cage-free egg sales volume in California running just slightly higher than the US average, implementation of Prop 12 requirements for egg sales won’t be smooth.

January 29, 2021

Terrence O'Keefe

Learn how many more cage-free hens will be needed to meet Proposition 12 mandates in California in 2022.

Experiencing virtual Atlanta at IPPE Marketplace

It is the last week in January, and I am going to Atlanta in my mind.

January 26, 2021

Terrence O'Keefe

Learn why Atlanta is still the place to be this week for poultry and feed producers

Introducing Egg Industry Insight Weekly Briefing

Look for increased coverage of the US and global egg industries in WATT Global Media’s new digital product coming in January 2021.

December 29, 2020

Terrence O'Keefe

Egg Industry Insight, a new weekly briefing for the global egg industry launched by WATT Global Media.

Business returns to normal by Christmas, of 2021

The COVID-19 pandemic will continue to impact the poultry industry even after businesses return to normal.

October 9, 2020

Terrence O'Keefe

Learn why business won't return to normal until Christmas of 2021 and what else will impact the poultry industry in 2030.

COVID-19 enhances the value of poultry plant automation

The pandemic has increased plant wage rates, plant sanitation costs, employee PPE costs and created child care issues for workers.

September 18, 2020

Terrence O'Keefe

Learn what the impact of COVID-19 will be on the future of automation in poultry operations

Innovation requires inspiration and collaboration

Development and implementation of new technologies in the poultry industry require producers and inventors to work together to find the right solutions.

August 19, 2020

Terrence O'Keefe

Learn how poultry producers can speed up the development of new technologies that can improve productivity on the farm and in the plant.

USDA: Eggs are a good complementary food for infants

New USDA dietary guidelines highlight need for nutrient-dense foods for infants as they are introduced to complementary foods.

July 20, 2020

Terrence O'Keefe

Learn why the USDA recommends adding eggs to the diets of infants.

Restaurants reopening provides hope for egg breakers

US restaurant sales fell 70% from the same period last year when dining rooms were closed because of the COVID-19 pandemic.

May 21, 2020

Terrence O'Keefe

Learn how U.S. consumers are responding to restaurants reopening and the impact on demand for liquid egg products.

What do positive COVID-19 tests for poultry workers mean?

As PCR tests for the COVID-19 coronavirus have begun to be used to screen entire staffs at some processing plants, what do the test results really tell us?

May 5, 2020

Terrence O'Keefe

What do the high number of coronavirus positive test results for meat and poultry processing plant employees mean for the industry?

Food Safety and Processing Perspective
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Live at WPX: Developing the digital future of your farm

Does your invention need a boost to get it to market?

Tyson puts the fun into the Annual Meat Conference 2021

How chaotic will the California egg market be in 2022?

Experiencing virtual Atlanta at IPPE Marketplace

Introducing Egg Industry Insight Weekly Briefing

Business returns to normal by Christmas, of 2021

COVID-19 enhances the value of poultry plant automation

Innovation requires inspiration and collaboration

USDA: Eggs are a good complementary food for infants

Restaurants reopening provides hope for egg breakers

What do positive COVID-19 tests for poultry workers mean?

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