Social media platforms, such as LinkedIn, Facebook and Twitter, create the opportunity for media outlets to share information and gather feedback from individual audience members with an ease that wasn’t possible before. Feedback from readers used to come infrequently from chance face-to-face encounters at trade shows and conventions or, even rarer still, from a letter to the editor. E-mail and comment sections on websites have increased the quantity of reader feedback somewhat more, but we would still like to hear from more of you.

This week, WATTAgNet hosted its first Twitter chat at #Wattchat to engage with our audience further. During this chat, I spent an hour answering questions and commenting on discussions generated by our audience members with the focus on the avian influenza outbreak in the U.S. and Canada this year (#birdflu). Thanks to all who participated in the discussion.

We always welcome audience feedback. We want to know what you like, don’t like and what you want to know more about.

If you are active on Twitter, then I encourage you to follow us (@WattPoultry) and participate in our next Twitter chat. For audience members who don’t want to post comments in a public forum, you have our e-mail addresses, and each of our editors would like your feedback.

We are looking forward to hearing back from you soon.