The tech revolution has jumped from Silicon Valley to agriculture in a big way. The pace of investment in new technologies for crop farming has accelerated over the last 10 years and, more recently, interest has grown for poultry production as well.

Solutions designed and proven in one industry are sometimes easily transferred to other industries, but not always. Poultry production environments, whether in the poultry house or the processing plant, can be challenging. The poultry industry has high volumes, but low margins, and this can at times make return on investment for new technologies more difficult to prove than in some other industries.

Poultry producers need to take advantage of new technologies to improve efficiencies, but success in this endeavor means making the right technology choices. Gordon Butland, director, G&S Agriconsultant Co., Ltd., has worked with companies that are collecting, aggregating and analyzing data from broiler farms to better manage houses and improve bird health, welfare and performance. Butland said, “Although there are now many excellent applications for the complete value chain, incorporating data analytics, sensors, artificial intelligence and predictability algorithms, there is not yet a widespread acceptance of available agriculture technology.”

He explained that in many parts of the world, technology providers are not able to show a return on investment for many of the applications. Butland will discuss his perspective of the pros and cons of investing in new digital technologies for poultry farms at the Poultry Tech Summit.

Attend Poultry Tech Summit 2019

Join an exclusive international gathering of industry-changing innovators, researchers, entrepreneurs, technology experts, investors and leading poultry producers at the second Poultry Tech Summit on Nov. 20-22, 2019. The Summit is the only event of its kind focused entirely on technologies with direct application in the poultry industry. Presentations will cover specific technology innovations, broader discussions of how technologies could be applied as well as analysis of which technologies show the most promise. The Summit will be held at the Georgia Tech Hotel & Conference Center. Registration is now open.

The Poultry Tech Summit is presented by WATT Global Media in collaboration with the Georgia Tech Research InstituteUSPOULTRY, and the University of Georgia Department of Poultry Science with support from the World’s Poultry Science Association.

I hope you to see you in Atlanta.