News and analysis for the global poultry industry.

Food Safety and Processing Perspective

Terrence O’Keefe, WATT’s content director, provides his perspective on everything from animal agriculture trends that impact our food chain to food-safety related issues affecting chicken and egg production. O’Keefe has covered the poultry industry as an editor for more than a decade and also brings his experience in plant management and poultry production to comment on today’s issues.
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This animal-free food purchase won’t save the planet

A new animal-free dairy chocolate bar says it is ‘designed with sustainability in mind,’ but the packaging it came in has me wondering.

Plant-based products, such as milk-free chocolate, promise sustainability benefits over the real thing, but neglect to account for the other aspects of the supply chain that generate greenhouse gases.


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Technology, learning and sharing return to my IPPE 2022

At the UEP committee briefings, attendees discussion Proposition 12, cage-free egg mandates and COVID-19 vaccine mandates.

After a one-year hiatus, the animal feed, poultry and meat industries returned in-person to Atlanta for the International Production & Processing Expo (IPPE), the largest U.S. gathering of producers and processors.


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Live at WPX: Developing the digital future of your farm

Inexpensive cameras, wireless connectivity, wearable sensors and tech start ups with solid financial backing all contribute to promising opportunities but creating the digital systems that deliver ROI on this promise requires producer collaboration.
Learn what is needed for farms to achieve their digital potential.
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