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News and analysis on the global poultry
and animal feed industries.

Food Safety and Processing Perspective

Terrence O’Keefe, WATT’s content director, provides his perspective on everything from animal agriculture trends that impact our food chain to food-safety related issues affecting chicken and egg production. O’Keefe has covered the poultry industry as an editor for more than a decade and also brings his experience in plant management and poultry production to comment on today’s issues.

Just Laid egg carton design concept a winner in my book

A colleaguerecently forwarded me a story about some really clever egg cartons whichemphasize the “freshness” of the product. The “Just Laid” cartons have a tabwhich holds the top down positioned so that it looks like an egg coming out ofthe cloaca of the hen. The graphics on each carton aren’t identical; there area series of pictures which depict the hen going through the process of“pushing” the egg out while she looks back as though she is admiring herhandiwork.
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