Should you be connected to the egg industry and be in New York over the next couple of weeks, you may want to consider a visit to The Egg House. You won’t find many layers there, however, or even real eggs.
The Egg House, is an egg-themed pop-up featuring immersive installations and offering multi-sensory experience, created, its developers say, “to share the universal love of eggs and provide a momentary escape from the city.”
The Egg House features full-scale room including The Foyer, The Kitchen, The Hallway, The Pool and The Garden, and visitors are asked to imagine an egg, living a normal life in New York, who falls asleep one afternoon, and during this sleep guests are invited to explore his house.
The US$18 entrance charge gives visitors not only access to the 3,300 square foot space, but also to Instagram-able photo opportunities. The Egg House is decidedly a bit of fun rather than an educational introduction to the egg industry, but it may inspire an idea or two.
So what lies inside The Egg House?
Looking on the sunny side
First, there is The Foyer, which has a photo wall, and is followed by The Kitchen with breakfast-themed installations. This is followed by the Hallway, which boasts vending machines, and which transitions to The Pool, filled with “caviar-shaped” balls. In these rooms visitors can exchange tokens for souvenirs and purchase egg treats.
In The Garden, there is a peephole that looks into The Secret Room, a miniature room that foreshadows The Bedroom, which is technology enabled with interactive features.
The Egg House offers visitors a multi-sensory experience that not only catches the eye, but incorporates sound, smell and other surprising elements, its developers say.
The anonymous founder of the pop-up comments: “To occasionally get away from the city comes with high costs, so we created a fantasy space that allows you to live momentarily in an imaginary world without spending months’ pay or traveling to the other side of the world.”
Well, that very much depends upon where you are but, if you should be tempted to visit “this house full of dreams and fantasies,” you had better be quick, as its New York incarnation runs only until May 21, although if successful, it may spring up in other cities.
There won’t be much to learn about the industry or nutrition here, certainly not that I can find in any promotional literature, but beyond the fun, it may be interesting to see how a group of creatives unconnected to the industry, approach the egg and achieve public engagement.