News and analysis for the global poultry industry.

Poultry Around the World

Mark Clements' view of the world poultry industry with a British twist.

Can poultry benefit from 2019’s eating trends?

Shifting consumer demands present opportunities and challenges in producing and positioning poultry meat and eggs.
Changing consumer tastes reflected in 2019's eating trends offer chicken and egg producers several opportunities for product innovation but present challenges too.
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Opening farms to public can tackle misconceptions

For any poultry producers feeling misunderstood or underappreciated, there’s a tried-and-tested solution that can help to turn things around.
The best way to overturn misconceptions about poultry production and animal agriculture may be to open farms to the public more. Open Farm Sunday does just that.
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Archaeology shines light on the modern broiler

The oft-cited connection between urbanization and demand for chicken would appear to be nothing new while a medieval chicken may have been unrecognizable to an ancient Roman.

Examining  excavated chicken bones in Europe suggests that the chickens that were larger, less aggressive and able to live in smaller spaces are not completely the result of modern breeding practices, religion may even have contributed to their development.

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Could switching to chicken help mitigate climate change?

New publication argues that switching from red to white and alternative meats, and farming more intensively could cut greenhouse gas emissions.
Consuming more chicken and pork in place of beef and lamb could free up land for reforestation and help reduce greenhouse gas emissions, according to a new land use report from the UK which argues that eating habits and agricultural production must change to slow climate change.
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Pizza Pizza

Is big brand or local the future?

The trend in consumer preference for locally-produced food may be growing - but just how long will it last?
European consumers' growing interest in locally-sourced food food may prove to be short-term as tech-savvy millenials age.
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Environment matters in Indian cold chain development

Initiative seeks to improve logistics in Indian food production - with a strong focus on the environment

Technologies making use of waste heat and cold, among others, could aid the sustainable development of cold chain in India as demand for poultry, meat and other high nutrition foods rises.

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