I just returned from attending the International Poultry Show (SIAV) the Brazilian Poultry Producers Association (Ubabef) organized in Sao Paulo, Brazil, a few days ago. In Latin America, and around the world, it is overwhelming to see the size of the poultry industry in that country. Everything is big, from the booths at the trade show (there were very few of the classic ones), to the size of the companies, to something very important: the conception of Brazilians themselves as poultry producers and the future outlook. Of the various presentations, one of the most interesting panels was that of the three CEOs: nothing more and nothing less than JBS, Brasil Foods and Tyson. In this panel, in which the three of them interacted with their three points of view, the state of competitiveness and sustainability of the Brazilian poultry industry in a globalized world was analyzed. It was an eminent vision.

On the other hand, Ubabef is an organization with an enviable structure, which works closely with producers, agencies and various government entities, such as APEX, which is the exports promotion agency. Both institutions put on an excellent program during SIAV for journalists, to show how their industry is. Reporters from Cambodia, England, Nigeria, Indonesia, Pakistan, India, Malaysia and Mexico had full access to people, information and facilities. For me, it was the latter — access to facilities — that most represented the care they have: I was not allowed entry because of the presence of avian influenza in my country, Mexico. Far from bothering me, I praise the decision of the Brazilian poultry producers. As a journalist and a member of this industry, I cannot be anything but thankful, don't you think so? This is poultry production at its best.