I have rarely returned from the IPPE in Atlanta with such a nice taste in my mouth as this year. For the first time in a while, it seemed I was feeling the atmosphere of the 90s, when it was almost impossible to tour the expo because of its huge size. This time, I couldn’t finish checking it all. I didn’t even approach my target, because the record high was achieved with over 30,000 attendants and almost 1,300 exhibitors.
At the IPPE in Atlanta there is always a "hot topic". I thought it would be the recent avian influenza outbreaks in the U.S., or the "simple" relief due to the lower commodity prices, but it wasn't. The recurring topic that left the pleasant taste came from several colleagues and clients talking about how optimistic they are about the poultry industry developments this year, particularly in Latin America. Figures do not lie: In major Latin American markets, such as Brazil, Mexico and Argentina, but also in Peru and Colombia, there were increases in production in 2014 that were not negligible, considering what the starting point was a year ago.
According to experts, consolidation of large markets has already taken place, both domestic, and for those who export. This has been driven in part by the stability of the costs of raw materials that occurred lately. This has originated a perception of greater peace of mind for decision making, and therefore for better planning.
We must also take into account that developing countries have recorded growth in income, resulting in an increase in animal protein consumption, especially of poultry. This is due to several factors, including lower cost per unit of protein, no cultural or religious restrictions, and quality and versatility. The variety of markets is tremendous, as there are people who buy both live chicken and processed products, as well as eggs and turkey.
So optimism about the role of the poultry industry has its foundations. Solid foundations.