Ricardo Santin, a good friend and president of the Brazilian Animal Protein Association (ABPA) just published a summary of a survey about the Brazilian consumers of animal proteins.

Next month, we will publish in WATT Poultry International an interesting article of the comparison of poultry production among the Latin American nations. There is no doubt Brazil holds the first place in broiler production in the region, as well as second in egg production. In addition, over the past five years, Brazil has experienced a 12.3% increase in broiler production and a 36.3% in layer population.

Brazilian consumers also rank top among Latin Americans, with 45.3 kg of chicken and 251 eggs per capita consumption. Although Santin clearly states it is a weighted mean, still figures are impressive and significant, particularly compared with other countries in the region like Venezuela, with an average chicken per capita consumption almost 5 times less.

As stated by Santin, it is a privileged nation and a reflection of a country that produces safe and affordable foods. But the interesting part is to see what the consumer longs for and has doubts about.

Among Brazilians, I should highlight that eggs are the king of animal proteins, followed by chicken, because they are present in their daily diet. It seems that they have no doubts about eggs, in terms of nutritional value or cholesterol levels. Good! On the other hand, hormones in chicken meat are still lingering in the Brazilian consumer mind.

No doubt the pandemic changed habits: almost one-quarter of Brazilians purchased and consumed more eggs and chicken. But the interesting fact was the impact of fake news on food safety. Almost 3 out of 4 consumers said their habits were not affected by the coronavirus “presence” in packaging, as Chinese authorities declared, a risk considered negligible by the World Health Organization. However, Brazilians asked for easy-to-wash and -sanitize packaging. I find this quite noteworthy: Brazilian consumers are more worried about handling than the product itself.

Lastly, Santin ends saying something I have been insisting over and over – the need to invest in providing clear and precise information to the general public, the consumer.

So, Brazilians are privileged to have a superior production of affordable, high-quality animal proteins, blessed with resources as well as producers looking forward to improving. As I have said, the poultry industry in Latin America is alive and kicking.

What do you think?