It appears that at the present time, quick service restaurants in the United States are very focused on creating the best chicken sandwich possible. And while there is nothing wrong with that, it’s nice to learn that at least one is also giving back and making a difference in young people’s lives.
KFC announced it is teaming up with Big Brothers Big Sisters of America (BBBSA) to help newly matched pairs – Bigs (the mentors) and Littles (the youth) – build a bond. And that bond is to be built around a bucket of KFC chicken.
BBBSA emphasizes community-based mentoring, which allows Bigs and Littles to spend time together on a one-on-one basis, and sharing a meal is one of those ways for them to connect. Realizing this, KFC is providing gift cards for 5,000 newly matched pairs to meet and share a bucket of chicken as they get acquainted.
In addition to that, KFC is donating meals via $20 gift cards to the families of Littles, as well as access to a digital cookbook with reheating instructions and recipes on ways to make a KFC meal go a little further, KFC stated in a press release.
"When we found out the number one activity for Bigs and Littles was sharing a meal, we knew we had to help," said Staci Rawls, chief communications officer, KFC U.S. "Since 1952, KFC has been bringing people together over a bucket of our world-famous fried chicken. We know helping these new Bigs and Littles strengthen their relationships will go far beyond this one meal on one day. We are inspired by the work Big Brothers Big Sisters of America does to feed the potential of youth across the country."
But KFC’s commitment to BBBSA isn’t limited to food. It is also looking at developing the business skills of the Littles. The company is donating $100,000 to BBBSA to support workforce mentoring programs that prepare teens for success beyond high school. Through this partnership, Littles learn about various career paths, including opportunities in the restaurant industry.
"Our goal is to empower young people on a path to graduate with a plan for their future and a mentor whose impact can last for a lifetime," said Artis Stevens, President & CEO of BBBSA. "We appreciate the opportunity to partner with KFC to provide workforce development opportunities for our Littles."
Thanks, KFC, for making a difference in kids’ lives. Col. Sanders would be pleased.