News and analysis on the global poultry
and animal feed industries.

Agrifood Angle

Roy Graber combines his Midwestern farming background with his knowledge of economics and agriculture policy to offer a deeper look at the poultry and pig industries.

Use customer surveys to comment on animal rights issues

Customer satisfaction also entails decisions made at the corporate level
It is very common to see the URL for an online survey printed on receipts from grocery stores and restaurants, in which the companies want you to offer feedback on how satisfied you were with your experience as a customer.
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Are RBI’s broiler supply purchase pledges realistic?

Restaurant Brands International made some ambitious purchase pledges
When Restaurant Brands International (RBI), the parent company of Burger King and Tim Hortons, pledged to remove antibiotics also used in human medicine from its broiler supply by 2018, the goal seemed ambitious but still attainable. Then, when the company announced its entire broiler supply to slower growing breeds raised according to Global Animal Partnership (GAP) standards, it seemed even more ambitious.
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BuzzFeed feedback on cage-free eggs a must-read

News article gets message out about oversupply of cage-free eggs but comments also reveal how little some consumers know
When I saw the headline “America is flooded with cage-free eggs, but people aren’t buying them,” I was happy to see that message being spread.
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Will we hear of ‘antibiotic-free fish’ soon?

Once one fish company markets an antibiotic-free product, other fish companies will be apt to do the same
Companies within the poultry industry have done well in promoting their products that were raised without antibiotics, while those who process pork and beef are following suit. But have you ever wondered why one major protein sector has not yet taken the opportunity to market an antibiotic-free product?
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Let's hope Tori Spelling avoids Salmonella

Celebrity proud of her new chick, but will her family take advised precautions?
The number of people who want to raise their own poultry continues to grow, and former “Beverly Hills, 90210” actress Tori Spelling seems to be one of the latest people joining the fray.
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IPPE also beneficial to Cub Scout leaders

Oscar Mayer Wienermobile on display at expo was inspiration behind latest Pinewood Derby car
If you are involved in the meat, poultry or animal feed industry, then it’s extremely likely you know how valuable it is to attend the International Production & Processing Expo (IPPE).
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Thank heavens future Cargill site isn’t haunted

Paranormal investigation recently conducted at Wichita Eagle location, where Cargill will soon build a new facility
It’s probably a safe bet that when Cargill sought a new location for its North American Protein headquarters, ghosts and paranormal activity were not among the criteria considered.
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Perdue, ag didn’t deserve Trump wall distraction

What started out as a Farmers Roundtable didn’t exactly end that way
A Farmers Roundtable hosted by U.S. President Donald Trump on April 25 should have been all about newly sworn-in Agriculture Secretary Sonny Perdue, the U.S. Department of Agriculture and U.S. farmer.
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Rob Lowe dares to send chicken into space

KFC reaches new heights of humor as Rob Lowe poses as chicken icon Colonel Sanders
Will sales of KFC’s Zinger Chicken Sandwich soar to new heights with the help of the new video ad featuring Rob Lowe as Colonel Harland Sanders?
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