It is very common to see the URL for an online survey printed on receipts from grocery stores and restaurants, in which the companies want you to offer feedback on how satisfied you were with your experience as a customer.
When Restaurant Brands International (RBI), the parent company of Burger King and Tim Hortons, pledged to remove antibiotics also used in human medicine from its broiler supply by 2018, the goal seemed ambitious but still attainable. Then, when the company announced its entire broiler supply to slower growing breeds raised according to Global Animal Partnership (GAP) standards, it seemed even more ambitious.
Companies within the poultry industry have done well in promoting their products that were raised without antibiotics, while those who process pork and beef are following suit. But have you ever wondered why one major protein sector has not yet taken the opportunity to market an antibiotic-free product?