Austin Alonzo, editor of WATT Poultry USA, examines hot topics surrounding the US poultry industry as it deals with a changing consumer, emerging animal welfare concerns and other disruptive challenges.
When people outside of animal agriculture see chickens or turkeys moving from the farm to processing, what they see is not aesthetically pleasing or easy to understand. Using covered trailers can help solve this problem.
Respondents to the WATT/Rennier Poultry Confidence Index weigh in on how chicken prices are changing their production practices and whether new plants coming online will replace older processing facilities.
We must show everyone the compassion, care and respect farmers feel for their animals, and we must get that message in a place where they can see it, whether it’s in their grocery store, on their television or in their Facebook feed.