Austin Alonzo, editor of WATT Poultry USA, examines hot topics surrounding the US poultry industry as it deals with a changing consumer, emerging animal welfare concerns and other disruptive challenges.
New research shows consumers are increasingly turning away from carbohydrates and sugar. This is a great opportunity for lean protein like chicken and turkey.
Two trends that may well shape the poultry industry in 2018 are the rise of animal welfare pledges and the adaptation of technological advancements to animal agriculture.
The U.S. might lose Mexico as part of renegotiation of the North American Free Trade Agreement. The poultry industry needs to plan for that possibility.
A report analyzing the impact of switching to slower-growing broiler genetics in Europe estimates serious negative consequences. But, will the science matter for consumers and retailers?
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