News and analysis for the global poultry industry.

US poultry industry insights

Austin Alonzo, editor of WATT Poultry USA, examines hot topics surrounding the US poultry industry as it deals with a changing consumer, emerging animal welfare concerns and other disruptive challenges.
Broiler pullets

Speak up: Slow-growing broilers are bad for the Earth

Teaming up with independent environmental organizations can help prove to consumers that slower growing broiler breeds aren’t the best choice for sustainable agriculture.
The poultry industry needs to focus its consumer-facing message on the environmental benefits of modern agriculture, before the activists strip that opportunity away.
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