News and analysis for the global poultry industry.
Industry News & Trends / Business & Markets / North America
on May 1, 2019

PETA, HSUS may be better at reaching consumers

Industry professional says farmers and ranchers need to connect with consumers on a more personal basis

Did my title get your attention? Trust me, it was painful to type, let alone think, that it may be a reality that activist groups are doing a better job reaching consumers with marketing campaigns than are agriculture companies.

For farmers and ranchers to gain a better reputation…

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