News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends / Egg Production
on May 24, 2022

Producers can help reduce welfare-based label confusion

Products utilizing misleading marketing can cause confusion for consumers and potentially reduce sales for producers who are labelling their products properly.

When purchasing eggs, consumers are likely to see a wide range of labels such as cage free, pasture raised, hormone free, antibiotic free or humanely raised. The variety of options can cause uncertainty as to what they really mean.

In an article covering how to decode egg labels in…

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