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Poultry Future
Blogs
Poultry Tech Trends
Elizabeth Doughman, editor of WATT PoultryUSA and Poultry Future, examines how consumer trends and new technologies transform the future of the poultry industry.
Poultry Tech Trends
Avian flu in the Galapagos puts more than birds at risk
Tourism and biodiversity could take a major hit if biosecurity can’t prevent further infection.
Brand Insights
Research and new technologies to improve poultry health
WATT Global Media
WATTPoultry.com and Poultry Future help vets and poultry health professionals keep up with the latest research and technological advancements so they can promote flock health and welfare. Brand Insights from WATT Global Media
Poultry Tech Trends
8 changing chicken consumption trends to watch in 2024
In 2023, cost-conscious chicken consumers looked for ways to stretch their dollars further. What will matter to consumers in 2024?
Poultry Tech Trends
Michigan hen added to Guinness Book of World Records
Peanut turned 21-years-old earlier in 2023.
Poultry Tech Trends
Sorry, utensils: KFC Canada’s chicken doesn’t need you
New ad campaign plays off the brand’s tagline.
Poultry Tech Trends
3 challenges slowing chicken retail, foodservice in 2023
Learn what big pain points are impacting the final step of the chicken supply chain.
Poultry Tech Trends
Ex-chef: McDonald’s copied Chick-fil-A chicken sandwich
TikTok video alleges that honey mustard chicken sandwich did better in focus groups than current offering.
Poultry Tech Trends
Are plant-based meat alternatives destined to fail?
Is there a path forward to success?
Consumer Trends
4 consumer trend predictions from a food futurologist
Morgaine Gaye, a food futurologist whose clients include Mars, Unilever, Nestle, Amazon and more, evaluates how economics, geopolitics and even culture and traditions shape consumer behaviors and habits when it comes to food purchases.
Consumer Trends
Perdue’s Beer Can Chicken Beer kicks off grilling season
Perdue Farms released Beer Can Chicken Beer to help consumers grill that perfect beer can chicken just in time for Memorial Day, the unofficial start of summer.
New Technologies
Commercial duck research shows there’s still a lot to learn
When it comes to production, most people assume that the preferences of ducks are the same as those of chickens or turkeys. Unfortunately, that’s a common misperception.
Egg Production
Poultry, baseball prove to be the ultimate power couple
Tyson Foods and Eggland’s Best announced partnerships this week that showcase why poultry and baseball go together better than peanut butter and jelly, Johnny and June Carter Cash, and other famous pairings.
Consumer Trends
Are plant-based proteins too focused on mimicking meat?
The meat alternative sector is letting down consumers by exclusively targeting ways to replicate the taste, texture and mouthfeel of consumers and other proteins.
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