Is consumer sentiment on poultry antibiotic use changing?

Shifts by producers and foodservice from NAE to NAIHM will be useless if consumers don’t understand why.

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Cost Conscious Consumer Buying Chicken
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Ten years ago, vocal consumer concerns about antibiotic use drove several poultry producers to transition to no antibiotics ever (NAE) growing systems. However, over the past year, there have been several significant moves by poultry producers and foodservice toward no antibiotic important to human medicine (NAIHM).

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