Hybrid Turkeys promoted Blair McCorriston to Director, Sales & Commercial Excellence.
In this role, McCorriston is responsible for the strategy, implementation, and execution of all sales and customer-facing functions, including Product Management, Technical Support and Marketing for Hybrid Turkeys, Americas. In addition, McCorriston will represent Hybrid Turkeys on the National Turkey Federation’s Executive Committee, replacing the seat previously held by Owen Willems.
She will report to Trevor Aitchison, Hybrid Turkeys’ General Manager, Americas.
McCorriston has been with Hybrid Turkeys for 12 years and through her experiences working closely with internal operations, R&D, sales, technical, and marketing teams, she is well-positioned to mobilize the company’s newly aligned team to ensure optimal product performance, customer experience and ultimately customer satisfaction. This organizational change supports a strengthened connection between sales, product management, technical service, and marketing.
“Blair has demonstrated her commitment to excellence in the turkey industry. I am confident her leadership will support our dedication to delivering high-quality products and services,” said Aitchison.
