Fresh Look Promoter from Mettler Toledo is an in-store marketing system for food retailers, enabling retailers to market goods directly to consumers at the point-of-sale in a grocers’ fresh department. The system is a Web-based software package that creates promotional content to be displayed on the company’s line of service counter scales and other digital signage such as flat-screen monitors. Promotional spots can include full-motion video, animation elements and still images.
