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779 Massanutten Street
United States
Shenandoah Valley Organic LLC (SVO) is an organic poultry producer based in Harrisonburg, Virginia. It was founded by CEO Corwin Heatwole on his farm with a 300-bird flock in 2012. It works with farmers raising chickens in barns around the Shenandoah Valley region of Virginia. It employs 790 people.
SVO processes organic birds in a poultry processing facility in Harrisonburg it purchased from Pilgrim’s Pride Corp. in 2014. The growers' contract with SVO works on a cost-plus model. The cost used in calculating the grower's payment is an average cost based on performance of all the growers. Each individual grower is paid the same amount per pound, even knowing what the price will be prior to placing each flock.
SVO produced 2.4 million pounds of ready-to-cook chicken on a weekly basis in 2023, an increase from 2.2 million pounds processed in 2022. Its 2023 sales were $250 million, an increase from $230 million in 2022.
SVO’s products are sold under the Farmer Focus brand. Its product mix is 78% fresh and 22% frozen. At point of sale, its products are 100% cut-up.
According to its 2023 survey response, 100% of its flock is free-range and Global Animal Partnership (GAP) certified, 70% of its flock is U.S. Department of Agriculture (USDA) Organic and 30% of its flock is no antibiotic ever or antibiotic-free. It also produces halal poultry.
In August 2023, Farmer Focus promoted Stephen Shepard to CEO. Shepard previously served as president/COO. Former CEO and company founder Corwin Heatwole will transition to chairman of the board of managers for Shenandoah Valley Organics.
In February 2023, SVO was awarded a $3.6 million grant from the U.S. Department of Agriculture's (USDA) Meat and Poultry Processing Expansion Program (MPPEP). Part of that funding will go toward a $17.8 million expansion to an organic chicken processing facility in Harrisonburg, Virginia. The expansion will create 300 jobs and double its processing capacity.
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