How Burnbrae Farms aims to overcome activist challenges

Burnbrae Farms CEO Margaret Hudson explains how the company is dealing with an active campaign from an animal activist group.

November 5, 2024

Eggs

yootin | BigStock.com

When Canadian egg company Burnbrae Farms switched from conventional cages to enriched cages, it wanted to be transparent in explaining its move to what CEO Margaret Hudson said is a more sustainable system. The company discusses the transition in a commercial and on social media, which also gained the attention of an animal welfare activist group.

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JBT cleared for takeover offer of Marel hf.

Dinnissen renews certifications

Noble Foods, actor Kelvin Fletcher partner on hen welfare

Structures for climbing and tires filled with dust are just a couple of the enrichment materials the egg producer provides its birds.

Actor Kelvin Fletcher promotes the happy egg co. Playbook.

Brand Insights

Think strategically in developing IBDV vaccination programs

Zoetis

Developing vaccination programs for IBDV requires strategic use of several vaccine types.

Think strategically in developing IBDV vaccination programs

US Nellie’s marketing promotes free range, knocks cage free

The producer released an advertising campaign meant to inform consumers on the differences between cage-free and free-range eggs.

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Top 10 egg industry headlines of 2024 (so far)

Follow links to the most popular egg and layer industry articles and blogs from WATTPoultry in the first half of the year.

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New Technologies

Unlock the potential of data analytics in poultry farming

Vencomatic Group's Dennis Hoeks presented on the ways that data analytics and artificial intelligence can benefit poultry producers at the 2024 IPPE.

Dennis Hoeks, product manager, Vencomatic Group

Comparing paper and plastic cooling pads in poultry houses

While the industry predominately uses paper cooling pads, plastic pads are growing in interest.

Layers In Cages Eating

Poultry Tech Summit News

New smoke detection system helps prevent bird loss to fire

The system could help the poultry industry prevent bird loss and reduce producers’ farm insurance costs.

Self-training pullet system could reduce cage-free issues

Improving the pullet rearing process could improve bird health and help cage-free or free-range flocks produce more saleable eggs.

New Technologies

How to decide if poultry equipment will work for you

While new poultry equipment can solve problems for producers, the pros and cons need to be considered before incorporating products into a house.

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New Technologies

3 tools to improve layer house environmental management

New research evaluates novel technology that could reduce dust, ammonia and pathogen spread.

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Hen Housing Systems

Could EATS Act ‘wreck’ farm bill progress?

The Ending Agricultural Trade Suppression Act has shown to be divisive among egg and pork industries, as well as among federal lawmakers.

Sauder: EATS Act creates significant market turmoil

When it comes to cage-free versus caged hens in egg production, ‘the battle has already been fought.’

Brown And White Eggs In Basket

Pete & Gerry’s pasture-raised goes national, new advertising

The U.S. egg producer recently secured national distribution and aired its new advertisement series claiming “almost wild” eggs.

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