Vital Farms hired Joe Holland as its new Chief Supply Chain Officer (CSCO) to start in September of this year.
Holland will lead Vital Farms’ Supply Chain and Logistics, Production Operations, Food Safety Quality Assurance, Dairy Operations and Integrated Business Planning teams. Additionally, he will lead Vital Farms’ egg washing and packing facility Egg Central Station in Springfield, Missouri, its upcoming facility in Seymour, Indiana, and dairy operations for its butter sector.
Holland will also assume many of the responsibilities previously held by Vital Farms’ Chief Operating Officer Jason Dale. Dale plans to move into an advisory role with the company by the end of 2024.
According to the egg producer, Holland’s previous roles, which involved driving operational excellence for high-impact consumer packaged goods companies, will help the company improve its supply chain.
More about Holland
Holland brings over 25 years of experience serving in various supply chain and distribution roles at dairy company Dean Foods, confectionery and beverage company Cadbury Schweppes and manufacturing business Ventura Foods. Most recently, Holland served as the Executive Vice President of Operations and Supply Chain with cannabis product provider Curaleaf Holdings, Inc.
“Joe's unwavering commitment to service, quality, and cost principles will help us further innovate and deliver long-term resilience across our supply chain,” stated Vital Farms President and Chief Executive Officer Russell Diez-Canseco. “I’m excited for Joe to dig into the incredible work our supply chain team already does every day to continue expanding our leadership in ethical food and making progress towards our goal of US$1B in net revenue by 2027.”
On the hire, Holland stated: “I'm thrilled to join the Vital Farms team and contribute to the company’s continued growth as a Certified B Corporation and public benefit corporation. The incredible accomplishments of the current team have laid a strong foundation, and I'm eager to build on that success.”
