News and analysis for the global poultry industry.

Webinar: How chicken brands identify, focus on key consumer trends

6/10/20 10:00 am CDT

CMS Webinar Series logoRegister to learn how COVID-19 could alter consumer trends and which trends your chicken brand should focus on.

Antibiotic-free, sustainably raised, low price, fresh, local, recyclable packaging, plant-based, healthy, environmental impacts, delivery — and the list goes on. The number of vocal demands from consumers in the marketplace only continues to grow, leaving suppliers struggling to determine where to focus. And that was before COVID-19 drastically changed consumer shopping habits. In this session, Meagan Nelson, associate director of the Fresh Growth & Strategy Team, Nielsen, Zoetis sponsor logoevaluates key trends in the chicken retail landscape. As COVID-19 alters normal life, what will matter to consumers as we move forward? Learn how to determine which trends your chicken brand should focus on. 

This webinar will broadcast at: 10:00 AM CDT (Chicago) / 4:00 PM BST (London) / 11:00 PM CST (Beijing).

WHAT YOU’LL LEARN:

  1. How to evaluate key trends in the chicken retail landscape. 
  2. How COVID-19 could alter consumer trends. 
  3. How to determine which trends your chicken brand should focus on.

This webinar is part four of the seven-part 2020 Chicken Marketing Summit Webinar Series. Where poultry sales and marketing professionals come to learn about the latest consumer trends, marketing techniques and what to expect next in the ongoing competition for the center of the plate.

This webinar is proudly sponsored by Zoetis and presented by WATTAgNet and WATT Global Media.


 

Speaker Info:
 

Meagan Nelson headshotMeagan Nelson, associate director of the Fresh Growth & Strategy Team at Nielsen

Meagan Nelson is the associate director of the Fresh Growth & Strategy Team at Nielsen. Nelson started her work at Nielsen in 2010 focused specifically on the unique challenges fresh brings to the retail industry. Nelson’s passion for fresh started at a very young age on her family’s small farm in Southern Illinois, which included raising hogs, cattle, chickens, even goats and rabbits. She received her undergraduate degree in agriculture business, and after some time with Aldi as a district manager, Nelson returned to the University of Illinois to get her master’s degree in business administration with a focus in marketing.