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Watch on-demand now to learn why environmental, social and governance factors should be important to chicken brands.
The interests of consumers, society and Wall Street have converged to create a new reality for business today. Not only are consumers increasingly interested in sustainability and environmental, social and governance (ESG) factors, but lenders and capital markets are now making these issues criteria for lending and investment decisions. The challenge for business leaders today is defining sustainability and ESG priorities for their organization that align with the interests of investors and other stakeholders and allow them to achieve business objectives, including target earnings growth. In this session, Charlie Arnot from the Center for Food Integrity provides insight into this new reality, and more importantly, a step-by-step process that your company can use to align your values and business objectives with it.
WHAT YOU’LL LEARN:
This webinar is part five of the seven-part 2020 Chicken Marketing Summit Webinar Series. Where poultry sales and marketing professionals come to learn about the latest consumer trends, marketing techniques and what to expect next in the ongoing competition for the center of the plate.
This webinar is proudly sponsored by Zoetis and presented by WATTAgNet and WATT Global Media.
Charlie Arnot, founder and president at Look East
Charlie Arnot has more than 25 years of experience working in communications, public relations and issues management within the food system. He is the founder and president of Look East, an employee-owned consulting firm. He also serves as CEO of the Center for Food Integrity, a international non-profit organization dedicated to building consumer trust and confidence in today’s food system. Arnot spent 10 years as a corporate officer for a leading food company. He has also worked for a public relations agency, was an award-winning radio journalist, worked in video and film, and is the author of the book “Size Matters, Why We Love to Hate Big Food.” Arnot graduated from the University of Nebraska with a bachelor’s degree in Journalism.