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Watch on-demand now to learn how the effect of COVID-19 has changed consumer purchasing behavior globally.
Consumer purchasing behavior changed dramatically as a result of the COVID-19 pandemic. Retail sales of poultry meat and eggs have soared both in-store and online. Click and pay formats as well as home delivery have experienced outstanding growth. With countries starting to ease social distancing restrictions and restaurants and other food service outlets open for in-house dining, how will consumers around the globe react? What pandemic fueled changes will remain, and which old purchasing patterns and behaviors will return. David Hughes, PhD., Emeritus Professor of Food Marketing, Imperial College London, and Chris DuBois, senior vice president and principal, IRI, will share data on how the COVID-19 pandemic has changed consumer purchasing behavior globally and offer insight into how consumers will behave in the remainder of 2020 and beyond.
WHAT YOU’LL LEARN:
This webinar is sponsored by Boehringer Ingelheim and is presented by WATTAgNet and WATT Global Media.
Chris DuBois, senior vice president at IRI
Chris DuBois joined IRI in 2011 and is the senior vice president and principal who leads sales and marketing efforts for its services that serve fresh food retailers and processors. He also leads IRI relationships with some of IRI’s largest fresh food clients as well as its relationships with industry associations. IRI is a provider of big data, predictive analytics and forward-looking insights that help retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI helps to guide its clients around the world in their quests to capture market share, connect with consumers and deliver market-leading growth.
David Hughes, Emeritus Professor of Food Marketing at Imperial College London
David Hughes is Emeritus Professor of Food Marketing at Imperial College London, and Visiting Professor at the Royal Agricultural University, U.K. He is a much sought-after speaker at international conferences and seminars on global food industry issues, particularly consumer and retail trends. David has lived and worked in Europe, North America, the Caribbean, Africa and South East Asia and has extensive experience as an international advisory board member with food companies and financial service organizations on three continents. He has worked with meat companies and spoken at global meat events in five continents. His views on food issues and, particularly, meat are much sought after by the media and food businesses in many countries of the world.