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Watch on-demand now to learn the impact of the pandemic on U.S. consumers’ shopping behavior.
The COVID-19 pandemic sent shock waves through the chicken supply chain. With restaurants and other foodservice outlets closed to in-house dining, retail food sales have surged. Click and pick and home delivery options for grocery deliveries have grown dramatically. Consumer behavior has changed as a result of the pandemic, but which of these changes won’t go away? Chris DuBois, senior vice president, IRI, and Joyce Neth, vice president, director of audience development and research, WATT Global Media, examine the impact of the pandemic on U.S. consumers’ shopping behavior and provide insight into the lasting impacts we can expect to see.
WHAT YOU’LL LEARN:
This webinar is part seven of the seven-part 2020 Chicken Marketing Summit Webinar Series. Where poultry sales and marketing professionals come to learn about the latest consumer trends, marketing techniques and what to expect next in the ongoing competition for the center of the plate.
This webinar is proudly sponsored by Zoetis and presented by WATTAgNet and WATT Global Media.
Joyce Neth, vice president, director of audience development and engagement, WATT Global Media
Joyce Neth is vice president, director of audience development and research, for WATT Global Media. She is responsible for creating insights for strategic decisions, audience marketing, product marketing and proprietary research using knowledge from WATT’s database of audience behavior and demographics. Prior to joining WATT in 2006, Neth held senior research positions at two major-market newspaper companies. She is a graduate of Allegheny College, Meadville, Pennsylvania, and earned a master’s degree from the University of Pittsburgh.
Chris DuBois, senior vice president and principal, IRI
Chris DuBois joined IRI in 2011 and is the senior vice president and principal who leads sales and marketing efforts for its services that serve fresh food retailers and processors. He also leads IRI relationships with some of IRI’s largest fresh food clients as well as its relationships with industry associations. IRI is a provider of big data, predictive analytics and forward-looking insights that help retailers and media companies to grow their businesses.