News and analysis for the global poultry industry.

Webinar: The new consumer – how consumer demand for chicken and eggs has changed

4/22/21
Online - Webinar

WP Webinar Series bannerWatch on-demand now to learn how e-ecommerce is an increasingly important channel for producers and consumers.

Attendees will learn how consumer demand for poultry meat and  eggs has changed over the last 12 months and  how it is expected to evolve. Featured speakers include David Hughes, Emeritus Professor of Food Marketing at Imperial College London; and Chris DuBois, senior vice president at IRI.

WHAT YOU’LL LEARN:

  1. How consumer behavior has changed around the world.
  2. How e-ecommerce is an increasingly important channel for producers and consumers.
  3. Which changes in the producer/consumer relationship will remain and strengthen and which will fade away as the world enters a new normal. 

This is the second webinar in the WATTPoultry Global Outlook 2021. Learn about changes in broiler/egg production, consumer demand and market evolution post-COVID in this three-part webinar series.

This webinar is presented by WATTPoultry and WATT Global Media.
 


Speaker Info:

David HughesDavid Hughes, Emeritus Professor of Food Marketing at Imperial College London, and Visiting Professor at the Royal Agricultural University, U.K

David Hughes is Emeritus Professor of Food Marketing at Imperial College London, and Visiting Professor at the Royal Agricultural University, U.K. He is a much sought-after speaker at international conferences and seminars on global food industry issues, particularly consumer and retail trends. David has lived and worked in Europe, North America, the Caribbean, Africa and South East Asia and has extensive experience as an international advisory board member with food companies and financial service organizations on three continents. He has worked with meat companies and spoken at global meat events in five continents. His views on food issues and, particularly, meat are much sought after by the media and food businesses in many countries of the world.

 

Chris DuBoisChris DuBois, senior vice president at IRI

Chris DuBois joined IRI in 2011 and is the senior vice president and principal who leads sales and marketing efforts for its services that serve fresh food retailers and processors. He also leads IRI relationships with some of IRI’s largest fresh food clients as well as its relationships with industry associations. IRI is a provider of big data, predictive analytics and forward-looking insights that help retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI helps to guide its clients around the world in their quests to capture market share, connect with consumers and deliver market-leading growth.