Modern pet parents are in search of sustainable protein sources and are increasingly conscious of the ethical production and traceability of the ingredients in their pet’s food. Insects, as a novel ingredient, offer a solution to address these concerns. It is crucial for pet food companies to understand how customers perceive these ingredients and their willingness to try insect-based pet food. ... Download paper to read more.
[White Paper] Insect Protein Piques the Curiosity of Pet Parents
Help consumers overcome the “ick” factor surrounding insect protein with this white paper. ADM’s consumer research shows how education is the key to acceptance. Sponsored by ADM.
August 1, 2024