ProEgg, a farmer-owned cooperative of experienced egg producers with farms across the United States, recently named Jerry Wilkins as vice president of sales. Bringing more than 35 years’ experience working in the egg and retail industries, Wilkins will oversee all aspects of ProEgg’s sales and marketing, with a particular emphasis on driving broad-scale initiatives to showcase the cooperative’s diverse product offerings to customers.
“Jerry will be a critically important asset to ProEgg’s customer service, sales and marketing teams, and his leadership will be invaluable for the cooperative’s continued growth and expansion,” said ProEgg CEO Ric Herrera. “His deep cooperative experience, robust understanding of the egg supply chain, and rich retail and foodservice relationships will position him to immediately engage and add value to our members and customers.”
Wilkins most recently served as the sales director at NuCal Foods, an agricultural cooperative in the western United States, where he managed shell egg sales for major U.S. retailers. In this role, he also worked directly with procurement, logistics and farm operations departments to optimize processes and ensure steady supply chain fulfillment.
Wilkins has worked in various sales and retail roles throughout his career. He previously served as the sales and marketing director for Morning Fresh Farms, where he was responsible for all areas of sales and marketing. Additionally, he has strong restaurant and retail connections, having previously worked with Sysco Foodservices of Denver and Albertsons.
Wilkins is a recognized leader within the egg industry and has served in numerous leadership roles. He currently is president of the Colorado Egg Producers Association. Additionally, he’s previously served as chairman on the Consumer Marketing Committee and the Egg Packaging and Merchandising Task Force Committee for the American Egg Board, and as a member on the Public Relations Committee and Government Relations Task Force for United Egg Producers.