LOHMANN Deutschland and Orbem start collaboration

Genus Focus tech has been installed at Dorum hatchery

The leading supplier for chicks and pullets of LOHMANN Genetik, LOHMANN Deutschland GmbH & Co. KG, has installed the Genus Focus for in-ovo sexing at its hatchery location in Dorum, Germany.

"This technology is an important milestone for LOHMANN Deutschland and is an unique solution to the German market. The Genus Focus, developed by Orbem, is a contactless in-ovo sexing solution that has no impact on hatchability and complies with German regulations. We are pleased to be able to offer our customers another option for in-ovo gender determination," says Tobias Ferling, managing director of LOHMANN Deutschland.

The Genus Focus for in-ovo sexing is powered by Orbem, a Deep Tech company based in Munich. It leverages a combination of MRI and AI technologies to determine the sex of a chicken embryo in just one second. The technology operates in a contactless and contamination-risk-free manner. Moreover, it is a fully automated solution.

“We are thrilled to install our first Genus Focus for in-ovo sexing in Germany. This installation in Dorum enables us to offer chicks to the German market under KAT- certification and LOHMANN Deutschland's 5D approach," said Dr. Pedro Gómez, managing director of Orbem. The 5D approach ensures that chicks are hatched, raised, fed, consumption eggs laid and packed in Germany.

In-ovo sexing is only the beginning of the Genus Focus journey; with its AI-powered MRI technology, the poultry industry is on the edge of a revolution, as it opens the door to invaluable applications.

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